If you want to sell anything from your website, google pay payment gateway for website whether it's a physical product, a digital download or a membership, then you need to be able to pay for it from your customers.
To do this, you may need a payment gateway. 3 tips to help you choose the right gateway for your website.
1. Understand why we need a payment gateway
When you sell goods online, you need a way to transfer money from your customer's account to yours. This is usually done through a payment gateway
A third-party tool that allows customers to submit payment information through your website, authorizes the payment, and instructs the customer's bank to make the transfer.
A payment gateway offers many benefits to online sellers. It allows for quick sales, ensures transactions are PCI DSS compliant, and provides your customers with a choice of payment methods.
2. Understand the cost implications
Payment gateways charge for their services, usually including a fee for each transaction. For example, PayPal charges a 2.9% fee, plus $0.30 for you.
When your margins are slim, 2.9% can cost you a lot, so it's worth it to find a competitive provider. After taking these costs into account, you may need to adjust your prices.
3. Is an onsite or offsite gateway better for your business?
Some secure gateway providers allow you to place payment gateways directly through your website, while other gateway providers require that business customers do not leave your website temporarily while the transaction takes place.
When the gateway is on your site, it makes the payment process smoother for the customer. If the payment is not on your site, the gateway provider should be responsible for the security of the transaction.
This eliminates some of the compliance regulations that online merchants can afford.
- Apr 21,2022
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