What is the value of SEO?

1. Advantages of SEO

(1) Customers take the initiative to visit

You can think about why we use Baidu and Google, because we want to get the information we want to know. Users search for a word on Baidu, enter our website, and click only when there is demand and interest. guide to search engine optimization Compared with traditional marketing such as telemarketing, enterprises automatically call users and say: "We have a certain product here, let me introduce you." "A lot of people are disgusted and just hang up. Why? contact us seo Because they're not interested in it and think you're wasting his time. SEO is different. As long as the website is optimized to the front page of the search engine, the user needs to find it automatically. Understand our website, as long as the website experience is good, users are moved, the conversion rate must not worry.

Take wedding photos, for example. If a user in Baidu search "Zhengzhou which wedding photography is good" such keywords to visit your website, there must be demand. These are our target customers. Otherwise, what will users do when they search for this term? So SEO can bring the intention of users with real needs to the corporate website.

(2) Low marketing costs

Website through SEO optimization, can make some keyword ranking progress. The cost is only the cost of labor, and the user click is free. Through paid marketing, if you want these keywords to bring potential customers, you need to constantly invest in advertising, SEO undoubtedly saves advertising expenses for enterprises. Even if companies don't cut their advertising budgets, they can invest those dollars in more keyword rankings.

(3) High cost performance

SEO is one of the most cost-effective and long-lasting ways to promote technology. Enterprises want to use less money, good results, although there are many small and medium-sized enterprises in China can have a lot of budget every year, can be in Chinese TV and many traditional media to invest in advertising, but they still have their own SEO team to do a good job in SEO, do a good job in keyword ranking, attract students more users. For example, 58 city website can be queried mainly through the development of SEO tools, and this website system needs to obtain free SEO traffic of 2.9 million to 4 million per day.

(4) Long-term validity

Search engine optimization is not like PPC (pay per click), online advertising, etc., once they suspend payments, or suspend investment. Traffic to the website stopped. Perhaps through the way of campaign marketing to increase the traffic of the website, but this is also a very short time, as long as the matter is over, the traffic will be suspended. But SE0 is different, as long as you improve the natural ranking of your site in the search engine, site traffic will always exist, and if the ranking goes up, it is difficult to fall down.

2. Disadvantages of SEO

(1) The effect time is long

In general, the effect of SEO time, according to the difficulty of different degrees of development of keywords takes 1 to 3 months, but if it is an unpopular industry, you can see the learning effect by simply optimizing it for one or two weeks. So they can not be achieved overnight, it is necessary to improve the business management of SEO to have a full understanding of student awareness and mental health expectations.

(2) High communication cost

For large enterprises, there are many departments and complicated procedures, and SEO optimization requires cooperation with many departments, such as product, design, technology, editing, public relations, communication and other expenses. A good SEO or SEO product manager requires strong organizational communication and coordination skills across departments. But for small and medium-sized enterprise websites. With fewer marketers and fewer people who understand this, communication costs can be greatly reduced.